# Diana Information

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/diana-information
- **Dataset:** https://optimly.ai/brand/diana-information.json
- **Markdown:** https://optimly.ai/brand/diana-information/llms.txt
- **Official website:** https://diana.co.th
- **Slug:** diana-information
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Diana is a department store and retail business with physical shopping, online shopping, promotions, brand shops, customer services, and a D-Card membership program.
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Description:** Diana Department Store operates retail and online shopping services, featuring brand and shop listings, promotions, D-Card membership, delivery and payment information, product returns, rental space, and customer support.
Source: Brand's website (https://diana.co.th) · 2026-11-08

## Identity

- **Website:** https://diana.co.th
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Voice & tone:** Informational, promotional, and customer-service oriented.
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Headquarters:** Hat Yai, Songkhla, Thailand
Source: Brand's website (https://diana.co.th) · 2026-11-08

## Offerings

- **Problem solved:** Provides customers with access to department-store retail shopping, online shopping, promotions, loyalty benefits, delivery and payment support, and product-return services.
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Core capabilities:**
  - Department store retail
  - Online shopping
  - Brand and shop listings
  - Promotions and news communication
  - D-Card membership and points collection
  - Product delivery and payment support
  - Product returns and exchanges
  - Rental space
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Products / SKUs:**
  - Department store retail offerings
  - Online shopping through Diana Shopping Online
  - D-Card membership program
  - Promotions
  - Rental space
Source: Brand's website (https://diana.co.th) · 2026-11-08

## Audience

- **Target industry:** Retail and department stores
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Customer base:** Retail shoppers and online shopping customers; D-Card members.
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Use cases:**
  - Shopping at a department store
  - Shopping through Diana Shopping Online
  - Joining the D-Card membership program and collecting points
  - Accessing retail promotions
  - Requesting product delivery and payment support
  - Returning or exchanging eligible online purchases
  - Enquiring about rental space
Source: Brand's website (https://diana.co.th) · 2026-11-08

- **Customer outcomes:**
  - Access to department-store and online retail shopping
  - Ability to use D-Card membership benefits and collect points
  - Access to product delivery, payment, and return support
Source: Brand's website (https://diana.co.th) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.