{"name":"Diggerland","domain":"diggerland.com","url":"https://optimly.ai/brand/diggerland","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK adventure theme park where visitors can ride, drive and operate real diggers, dumpers and other construction machinery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"description","label":"Description","shape":"text","content":"Diggerland operates theme parks in Kent, Devon, Durham and Yorkshire, offering more than 20 rides and drives, indoor and outdoor play areas, food outlets, gift stores and additional visitor experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide action-packed, fun and unique family days out through hands-on experiences with real construction machinery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://diggerland.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Adventurous, playful, energetic and family-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an exciting and unusual day-out destination for families, groups, children and adults seeking hands-on amusement and construction-machinery experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating theme parks focused on real construction machinery\nProviding rides and drives for visitors across a range of heights and ages\nOffering indoor and outdoor play areas\nProviding family amenities including cafeterias and goodie stores\nHosting group visits, school trips, corporate days out and parties\nOffering adult construction-machinery experience days\nOffering private site huts for hire at Diggerland Kent and Yorkshire","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"General admission to Diggerland theme parks\nOver 20 rides and drives, including diggers, dumpers, JCBs, Spindizzy, Skyshuttle, Groundshuttle, Go-Karts and Dodgems\nIndoor soft play and arcade areas\nGift vouchers\nAdult experience days, including JCB and Monster Digger experiences\nPrivate site huts\nParty area hire\nGroup visits and school trips","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"General admission tickets are sold separately from some add-ons. More than 20 rides and drives and indoor soft play are included in the admission price. Private site huts at Diggerland Kent and Yorkshire are advertised at £69 for the full day; admission tickets are not included.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Leisure, attractions and family entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, children, adults, groups, schools and corporate visitors. The parks are aimed at children aged 4 to 14, while visitors of all ages can enjoy many attractions subject to height restrictions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children aged 4 to 14 looking for an active, machinery-themed day out, plus adult digger enthusiasts and organizations arranging group, school or corporate visits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family days out\nChildren's rides and play\nAdult construction-machinery experiences\nSchool trips and group visits\nCorporate days out\nBirthday parties and adult parties\nStag and hen parties\nHiring private site huts as a family base during a park visit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A family day out with rides and activities for different ages\nThe opportunity to ride, drive and operate real construction machinery\nAccess to more than 20 rides and drives within the admission ticket\nIndoor entertainment options when weather conditions are unsuitable\nA distinctive and memorable gift or adult experience\nA venue for school, group, corporate and party activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://diggerland.com","updated_at":"2026-11-07T05:35:35.341059+00:00"}]}],"last_refreshed_at":"2026-11-07T05:35:35.355829+00:00","last_changed_at":"2026-11-07T05:35:35.366884+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b19c8174-18ee-4daa-b419-e45fe12464ea"}