{"name":"Digikala","domain":"digikala.com","url":"https://optimly.ai/brand/digikala","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Digikala is an online marketplace and retail platform offering products across categories such as electronics, beauty, fashion, groceries, books, tools and accessories, with third-party sellers and Digikala fulfillment options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"description","label":"Description","shape":"text","content":"Digikala operates an online marketplace with product discovery, price comparison, customer reviews, seller listings, delivery services, payment options, returns and product authenticity guarantees. Its ecosystem also includes subscription, supermarket, style, coin, digital gold and silver, credit and seller services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://digikala.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, informational and service-oriented, with product-focused descriptions and retail offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers discover, compare and purchase products online while connecting sellers with customers and providing delivery, payment, support, returns and authenticity-related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product marketplace\nMulti-category product catalog\nThird-party seller marketplace\nProduct search, comparison and price tracking\nCustomer reviews and questions\nOrder fulfillment and delivery\nExpress delivery\nPayment on delivery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Digikala online marketplace\nDigikala Plus subscription\nDigikala Jet supermarket\nDigikala Style\nDigicoin\nDigital gold and silver service\nBank loan and purchase credit service\nDigikala seller services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item, seller and promotion. The website also displays subscription, credit and delivery-related services, but no general platform pricing is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce, online retail and marketplace services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Online shoppers and marketplace sellers, including consumers shopping for electronics, beauty and personal care, fashion, groceries, books, tools, accessories and other goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking online product selection, price comparison, delivery and purchase support; and merchants seeking to sell products through an online marketplace.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for consumer electronics and mobile devices\nShopping for beauty, personal care and hair-care products\nBuying fashion and apparel\nOrdering groceries and supermarket products\nBuying books and literature\nPurchasing tools, adhesives and household products\nComparing product prices and specifications\nSelling products through Digikala","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad, multi-category online product catalog\nAbility to compare products and prices\nProduct reviews and customer questions to support purchase decisions\nDelivery through Digikala or sellers, including express options in Tehran and Karaj\nAccess to payment on delivery for supported orders\nSeven-day product return guarantee where applicable\nProduct authenticity guarantees\nAccess to seller performance information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://digikala.com","updated_at":"2026-11-07T05:29:33.587609+00:00"}]}],"last_refreshed_at":"2026-11-07T05:29:33.600586+00:00","last_changed_at":"2026-11-07T05:29:33.609157+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7cf0a8ac-c2a5-4fd0-ae06-7eae7018143c"}