# Digikala

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/digikala
- **Dataset:** https://optimly.ai/brand/digikala.json
- **Markdown:** https://optimly.ai/brand/digikala/llms.txt
- **Official website:** https://digikala.com
- **Slug:** digikala
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Digikala is an online marketplace and retail platform offering products across categories such as electronics, beauty, fashion, groceries, books, tools and accessories, with third-party sellers and Digikala fulfillment options.
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Description:** Digikala operates an online marketplace with product discovery, price comparison, customer reviews, seller listings, delivery services, payment options, returns and product authenticity guarantees. Its ecosystem also includes subscription, supermarket, style, coin, digital gold and silver, credit and seller services.
Source: Brand's website (https://digikala.com) · 2026-11-07

## Identity

- **Website:** https://digikala.com
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Voice & tone:** Promotional, informational and service-oriented, with product-focused descriptions and retail offers.
Source: Brand's website (https://digikala.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps consumers discover, compare and purchase products online while connecting sellers with customers and providing delivery, payment, support, returns and authenticity-related services.
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Core capabilities:**
  - Online product marketplace
  - Multi-category product catalog
  - Third-party seller marketplace
  - Product search, comparison and price tracking
  - Customer reviews and questions
  - Order fulfillment and delivery
  - Express delivery
  - Payment on delivery
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Products / SKUs:**
  - Digikala online marketplace
  - Digikala Plus subscription
  - Digikala Jet supermarket
  - Digikala Style
  - Digicoin
  - Digital gold and silver service
  - Bank loan and purchase credit service
  - Digikala seller services
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Pricing:** Product prices vary by item, seller and promotion. The website also displays subscription, credit and delivery-related services, but no general platform pricing is stated.
Source: Brand's website (https://digikala.com) · 2026-11-07

## Audience

- **Target industry:** E-commerce, online retail and marketplace services
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Customer base:** Online shoppers and marketplace sellers, including consumers shopping for electronics, beauty and personal care, fashion, groceries, books, tools, accessories and other goods.
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Ideal customer profile:** Consumers seeking online product selection, price comparison, delivery and purchase support; and merchants seeking to sell products through an online marketplace.
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Use cases:**
  - Shopping for consumer electronics and mobile devices
  - Shopping for beauty, personal care and hair-care products
  - Buying fashion and apparel
  - Ordering groceries and supermarket products
  - Buying books and literature
  - Purchasing tools, adhesives and household products
  - Comparing product prices and specifications
  - Selling products through Digikala
Source: Brand's website (https://digikala.com) · 2026-11-07

- **Customer outcomes:**
  - Access to a broad, multi-category online product catalog
  - Ability to compare products and prices
  - Product reviews and customer questions to support purchase decisions
  - Delivery through Digikala or sellers, including express options in Tehran and Karaj
  - Access to payment on delivery for supported orders
  - Seven-day product return guarantee where applicable
  - Product authenticity guarantees
  - Access to seller performance information
Source: Brand's website (https://digikala.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.