{
  "slug": "digit-oportun",
  "name": "Digit (Oportun)",
  "description": "Digit (now part of Oportun) is a financial technology service that uses machine learning to analyze user spending patterns and automatically move small amounts of money from a checking account into savings. Originally a standalone app, it was acquired by the credit-focused financial platform Oportun to bolster its holistic financial health offerings.",
  "url": "https://optimly.ai/brand/digit-oportun",
  "logoUrl": "",
  "baiScore": 62,
  "archetype": "Challenger",
  "category": "Fintech",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "acorns",
      "name": "Acorns"
    },
    {
      "slug": "chime",
      "name": "Chime"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "cashsavings-hoarding",
      "name": "Cashsavings Hoarding"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T17:23:01.659+00:00",
  "verifiedVitals": {
    "website": "https://oportun.com/digit",
    "founded": "2013",
    "headquarters": "San Francisco, CA",
    "pricing_model": "Subscription",
    "core_products": "Automated micro-savings, bill payment automation, and goal-based saving tools.",
    "key_differentiator": "The use of a sophisticated 'no-overdraft' algorithm that accurately predicts daily cash flow to find 'extra' money to save.",
    "target_markets": "Middle-income consumers, 'underbanked' individuals, and digital-native savers.",
    "employee_count": "(Oportun total) 2,000+",
    "funding_stage": "Public (NASDAQ: OPRT)",
    "subcategory": "Personal Finance & Wealth Management"
  },
  "timestamp": 1775969841540
}