{"name":"Digital Bank Plus Much More","domain":"hlb.com.my","url":"https://optimly.ai/brand/digital-bank-plus-much-more","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hong Leong Bank provides personal banking, digital banking, payments, lending, investment and financial services in Malaysia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"description","label":"Description","shape":"text","content":"The HLB website presents Hong Leong Bank products and services including HLB Connect online and mobile banking, QR payments, overseas remittances, accounts, cards, loans, investments, stock trading and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://hlb.com.my","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informational, service-oriented and customer-support focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers manage money, make payments, access financing, invest, bank digitally and find support for banking products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nOnline and mobile banking through HLB Connect\nQR payments\nOverseas money transfers and remittances\nSavings and current accounts\nCredit and debit cards\nPersonal, property and auto financing\nInvestment products and stock trading","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"HLB Connect App and online banking\nSavings and current accounts\n3-in-1 Junior Account with HLB Pocket Connect App\nCredit cards\nDebit cards\nTouch 'n Go Zing Debit Card\nPersonal Loan and Financing-i\nProperty loans and Mortgage Plus","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Unit trusts are available from RM50, with an investment category for RM50,000 and above. The Touch 'n Go Zing Debit Card FAQ lists a RM10 card issuance fee, RM10 replacement fee, RM0.50 auto-reload fee and RM5 processing or maintenance fee, with applicable taxes shown on the page.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, account holders, borrowers, cardholders, investors and customers seeking digital banking or branch-based support in Malaysia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals in Malaysia seeking personal banking accounts, cards, loans, digital banking, payments, remittances or investment products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Making QR payments to merchants\nSending or spending money overseas\nManaging accounts through online and mobile banking\nOpening a new account remotely\nApplying for credit cards and personal loans\nSaving and managing a child's pocket money\nTrading local and foreign stocks\nInvesting in unit trusts, bonds and structured products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Make QR payments to over 120 million merchants through HLB Connect\nSend or spend money overseas through HLB Connect\nManage online and mobile banking more conveniently\nInvest in products aligned with different financial goals and risk profiles\nAccess investment options starting from RM50\nReceive automatic reloads through the Touch 'n Go Zing Debit Card\nFind answers to common product questions\nAccess banking support online or through Hong Leong Bank branches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hlb.com.my","updated_at":"2026-11-08T02:05:29.743915+00:00"}]}],"last_refreshed_at":"2026-11-08T02:05:29.757211+00:00","last_changed_at":"2026-11-08T02:05:29.764465+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6e499bca-1f1f-4427-8c21-97bfaa997549"}