# Digital Bank Plus Much More

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/digital-bank-plus-much-more
- **Dataset:** https://optimly.ai/brand/digital-bank-plus-much-more.json
- **Markdown:** https://optimly.ai/brand/digital-bank-plus-much-more/llms.txt
- **Official website:** https://hlb.com.my
- **Slug:** digital-bank-plus-much-more
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Hong Leong Bank provides personal banking, digital banking, payments, lending, investment and financial services in Malaysia.
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Description:** The HLB website presents Hong Leong Bank products and services including HLB Connect online and mobile banking, QR payments, overseas remittances, accounts, cards, loans, investments, stock trading and customer support.
Source: Brand's website (https://hlb.com.my) · 2026-11-08

## Identity

- **Website:** https://hlb.com.my
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Voice & tone:** Informational, service-oriented and customer-support focused.
Source: Brand's website (https://hlb.com.my) · 2026-11-08

## Offerings

- **Problem solved:** Helps customers manage money, make payments, access financing, invest, bank digitally and find support for banking products and services.
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Core capabilities:**
  - Personal banking
  - Online and mobile banking through HLB Connect
  - QR payments
  - Overseas money transfers and remittances
  - Savings and current accounts
  - Credit and debit cards
  - Personal, property and auto financing
  - Investment products and stock trading
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Products / SKUs:**
  - HLB Connect App and online banking
  - Savings and current accounts
  - 3-in-1 Junior Account with HLB Pocket Connect App
  - Credit cards
  - Debit cards
  - Touch 'n Go Zing Debit Card
  - Personal Loan and Financing-i
  - Property loans and Mortgage Plus
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Pricing:** Unit trusts are available from RM50, with an investment category for RM50,000 and above. The Touch 'n Go Zing Debit Card FAQ lists a RM10 card issuance fee, RM10 replacement fee, RM0.50 auto-reload fee and RM5 processing or maintenance fee, with applicable taxes shown on the page.
Source: Brand's website (https://hlb.com.my) · 2026-11-08

## Audience

- **Target industry:** Banking and financial services
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Customer base:** Personal banking customers, account holders, borrowers, cardholders, investors and customers seeking digital banking or branch-based support in Malaysia.
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Ideal customer profile:** Individuals in Malaysia seeking personal banking accounts, cards, loans, digital banking, payments, remittances or investment products.
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Use cases:**
  - Making QR payments to merchants
  - Sending or spending money overseas
  - Managing accounts through online and mobile banking
  - Opening a new account remotely
  - Applying for credit cards and personal loans
  - Saving and managing a child's pocket money
  - Trading local and foreign stocks
  - Investing in unit trusts, bonds and structured products
Source: Brand's website (https://hlb.com.my) · 2026-11-08

- **Customer outcomes:**
  - Make QR payments to over 120 million merchants through HLB Connect
  - Send or spend money overseas through HLB Connect
  - Manage online and mobile banking more conveniently
  - Invest in products aligned with different financial goals and risk profiles
  - Access investment options starting from RM50
  - Receive automatic reloads through the Touch 'n Go Zing Debit Card
  - Find answers to common product questions
  - Access banking support online or through Hong Leong Bank branches
Source: Brand's website (https://hlb.com.my) · 2026-11-08

Page last updated 2026-11-08.

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