{
  "slug": "digital-turbine-fyber",
  "name": "Digital Turbine Fyber",
  "description": "Digital Turbine Fyber (formerly Fyber N.V.) is a mobile advertising technology company that provides a mediation platform and programmatic exchange for app developers and publishers. Following its acquisition by Digital Turbine in 2021, its technology serves as a core component of an end-to-end mobile growth suite involving app discovery, user acquisition, and monetization. It is best known for its FairBid mediation technology and its large-scale programmatic marketplace.",
  "url": "https://optimly.ai/brand/digital-turbine-fyber",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Advertising Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "google-admob",
      "name": "Google Admob"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "applovin",
      "name": "AppLovin"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T14:08:17.836+00:00",
  "verifiedVitals": {
    "website": "digitalturbine.com",
    "founded": "2009 (as SponsorPay)",
    "headquarters": "Berlin, Germany (Digital Turbine HQ in Austin, TX)",
    "pricing_model": "Usage-based (Revenue share on ad spend/earnings)",
    "core_products": "FairBid Mediation, Fyber Marketplace (Exchange), Offer Wall, RTB platform.",
    "key_differentiator": "Offers a unique end-to-end integration from the hardware level (on-device discovery) through to programmatic mediation and monetization.",
    "target_markets": "Mobile app developers, gaming studios, programmatic advertisers, and DSPs.",
    "employee_count": "500-1,000 (pre-merger), 1,500+ (Digital Turbine total)",
    "funding_stage": "Acquired (Publicly traded via Parent APPS)",
    "subcategory": "Mobile Ad Mediation & Programmatic Exchange"
  },
  "timestamp": 1776020230058
}