# Digital Turbine Fyber
> Digital Turbine Fyber (formerly Fyber N.V.) is a mobile advertising technology company that provides a mediation platform and programmatic exchange for app developers and publishers. Following its acquisition by Digital Turbine in 2021, its technology serves as a core component of an end-to-end mobile growth suite involving app discovery, user acquisition, and monetization. It is best known for its FairBid mediation technology and its large-scale programmatic marketplace.
- URL: https://optimly.ai/brand/digital-turbine-fyber
- Slug: digital-turbine-fyber
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
## Competitors
- Google Admob (https://optimly.ai/brand/google-admob)
## Also Referenced By
- AppLovin (https://optimly.ai/brand/applovin)
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## Full Details / RAG Data
### Overview
Digital Turbine Fyber is listed in the AI Directory.
Digital Turbine Fyber (formerly Fyber N.V.) is a mobile advertising technology company that provides a mediation platform and programmatic exchange for app developers and publishers. Following its acquisition by Digital Turbine in 2021, its technology serves as a core component of an end-to-end mobile growth suite involving app discovery, user acquisition, and monetization. It is best known for its FairBid mediation technology and its large-scale programmatic marketplace.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Digital Turbine Fyber |
| Slug         | digital-turbine-fyber |
| URL          | https://optimly.ai/brand/digital-turbine-fyber |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Advertising Technology |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T18:57:10.058Z |
### Verified Facts
- Founded: 2009 (as SponsorPay)
- Headquarters: Berlin, Germany (Digital Turbine HQ in Austin, TX)
### Competitors
| Name | Profile |
|------|---------|
| Google Admob | https://optimly.ai/brand/google-admob |
### Also Referenced By
- AppLovin (https://optimly.ai/brand/applovin)
### Links
- Canonical page: https://optimly.ai/brand/digital-turbine-fyber
- JSON endpoint: /brand/digital-turbine-fyber.json
- LLMs.txt: /brand/digital-turbine-fyber/llms.txt