# Digital Turbine Fyber
> Digital Turbine Fyber (formerly Fyber N.V.) is a mobile advertising technology company that provides a mediation platform and programmatic exchange for app developers and publishers. Following its acquisition by Digital Turbine in 2021, its technology serves as a core component of an end-to-end mobile growth suite involving app discovery, user acquisition, and monetization. It is best known for its FairBid mediation technology and its large-scale programmatic marketplace.
- URL: https://optimly.ai/brand/digital-turbine-fyber
- Slug: digital-turbine-fyber
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising Technology
- Last Analyzed: April 11, 2026
## Competitors
- Google Admob (https://optimly.ai/brand/google-admob)
## Also Referenced By
- AppLovin (https://optimly.ai/brand/applovin)