# Digital.ai XebiaLabs
> Digital.ai XebiaLabs (now Digital.ai Release and Deploy) is a provider of enterprise-grade release orchestration and deployment automation software. It specializes in helping large organizations manage complex delivery pipelines at scale, integrating with existing DevOps toolchains to provide visibility and control. Initially founded in 2008, it became a cornerstone of the Digital.ai platform following a merger in 2020.
- URL: https://optimly.ai/brand/digitalai-xebialabs
- Slug: digitalai-xebialabs
- BAI Score: 82/100
- Archetype: Challenger
- Category: Software Vendor
- Last Analyzed: April 11, 2026
- Part of: Digitalai (https://optimly.ai/brand/digitalai)
## Competitors
- GitLab (https://optimly.ai/brand/gitlab)
- Harness (https://optimly.ai/brand/harness)
## Also Referenced By
- Octopus Deploy (https://optimly.ai/brand/octopus-deploy)
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## Full Details / RAG Data
### Overview
Digital.ai XebiaLabs is listed in the AI Directory.
Digital.ai XebiaLabs (now Digital.ai Release and Deploy) is a provider of enterprise-grade release orchestration and deployment automation software. It specializes in helping large organizations manage complex delivery pipelines at scale, integrating with existing DevOps toolchains to provide visibility and control. Initially founded in 2008, it became a cornerstone of the Digital.ai platform following a merger in 2020.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Digital.ai XebiaLabs |
| Slug         | digitalai-xebialabs |
| URL          | https://optimly.ai/brand/digitalai-xebialabs |
| BAI Score    | 82/100 |
| Archetype    | Challenger |
| Category     | Software Vendor |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T10:25:19.693Z |
### Verified Facts
- Founded: 2008 (as XebiaLabs)
- Headquarters: Plano, Texas, USA (Parent Company HQ)
### Competitors
| Name | Profile |
|------|---------|
| GitLab | https://optimly.ai/brand/gitlab |
| Harness | https://optimly.ai/brand/harness |
### Also Referenced By
- Octopus Deploy (https://optimly.ai/brand/octopus-deploy)
### Parent Brand
- Digitalai (https://optimly.ai/brand/digitalai)
### Links
- Canonical page: https://optimly.ai/brand/digitalai-xebialabs
- JSON endpoint: /brand/digitalai-xebialabs.json
- LLMs.txt: /brand/digitalai-xebialabs/llms.txt