{"name":"Dillard's","domain":"dillards.com","url":"https://optimly.ai/brand/dillard-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dillard's is a regional department store retailer operating stores and an e-commerce site offering fashion apparel, cosmetics, home furnishings, accessories, shoes and other consumer goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dillard's operates department stores primarily in shopping malls and open-air centers across the Southwest, Southeast and Midwest United States, along with the dillards.com e-commerce store. As of January 31, 2026, it operated 271 stores, including 28 clearance centers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Alex Dillard, President; Phillip R. Watts, Senior Vice President, Co-Principal Financial Officer and Principal Accounting Officer; Chris B. Johnson, Senior Vice President and Co-Principal Financial Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dillards.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Fashion-oriented, aspirational, seasonal and gift-focused, with an emphasis on style, quality and convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1938","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1600 Cantrell Road, Little Rock, Arkansas 72201, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Dillard's, Inc. is publicly traded on the New York Stock Exchange under the symbol DDS.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers shop for apparel, accessories, cosmetics, shoes, home furnishings, gifts and other consumer goods through department stores and e-commerce, with options for online ordering, in-store pickup and direct shipping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Department store retailing\nE-commerce retailing through dillards.com\nFashion apparel, accessories and beauty merchandising\nHome furnishings and furniture retailing\nBuy online and pick up in store\nDirect-to-location order shipping\nStyle and trend content\nExclusive and private-label merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's apparel\nMen's apparel and accessories\nChildren's and juniors' apparel\nLadies' accessories and lingerie\nShoes\nCosmetics and beauty products\nFragrances\nHome furnishings and furniture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fashion apparel, cosmetics, home furnishings and department store retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping in Dillard's stores and on dillards.com, primarily across the Southwest, Southeast and Midwest regions of the United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking fashion apparel, accessories, cosmetics, shoes, home furnishings, gifts and related merchandise through department stores or online retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for women's, men's and children's apparel\nPurchasing shoes, handbags, jewelry, watches and other accessories\nBuying cosmetics, fragrances and beauty gift sets\nShopping for home furnishings and furniture\nPurchasing gifts and gift cards\nOrdering online for in-store pickup\nOrdering online for direct shipping\nUsing Dillard's private-label or co-branded credit cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to merchandise selections across Dillard's stores and online\nConvenient online ordering with in-store pickup or direct shipping\nGuidance through style preferences and style and trend content\nAccess to exclusive and private-label merchandise\nDiscounts on future purchases for customers who open qualifying private-label card accounts\nSimplified gift giving through gift cards and e-gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dillards.com","updated_at":"2026-11-07T06:04:08.073663+00:00"}]}],"last_refreshed_at":"2026-11-07T06:04:08.084793+00:00","last_changed_at":"2026-11-07T06:04:08.117986+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9030bdb7-5397-4295-aca1-aa146925b0e4"}