{"name":"Dimmeys","domain":"dimmeys.com.au","url":"https://optimly.ai/brand/dimmeys","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian retailer selling household and homewares products online and through 18 brick-and-mortar stores across Australia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dimmeys operates an online store and 18 Australian stores, offering products including bedding and mattress accessories, foam mats, rugs, and other household goods. It also accepts enquiries about excess stock and provides product recall information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://dimmeys.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, promotional, and retail-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers purchase household and homewares products, and provides a channel for businesses seeking assistance with excess stock.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail\nBrick-and-mortar retail through 18 Australian stores\nExcess stock enquiries\nProduct recall information and support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Komefort mattress protectors\nKomefort mattress toppers\nKomefort foam mats\nImitation silk rugs\nHousehold and homewares products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products shown on the website include the Miracle Foam Mat by Komefort from $59.00 AUD, Magic Mattress Topper by Komefort from $39.00 AUD, Mattress Protector by Komefort from $19.00 AUD, and an Imitation Silk Rug for $99.99 AUD.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, homewares, bedding, and household goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Australian consumers shopping for household and homewares products; businesses with excess stock enquiries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking affordable household, bedding, and homewares products, plus businesses needing to address excess inventory.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying bedding and mattress accessories\nBuying foam mats and rugs\nShopping online for homewares\nShopping at physical stores across Australia\nContacting Dimmeys about excess stock\nChecking product recall information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Purchase household and homewares products online or in stores\nAccess bedding and homewares at listed retail prices\nBusinesses can enquire about clearing excess stock","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dimmeys.com.au","updated_at":"2026-11-07T05:40:42.762468+00:00"}]}],"last_refreshed_at":"2026-11-07T05:40:42.779319+00:00","last_changed_at":"2026-11-07T05:40:42.791690+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bdb88f6a-a399-4dbd-bc82-313230ff1092"}