# Direct Carrier Add Ons
> Direct Carrier Add Ons refers to a category of supplemental services or features purchased through a mobile network operator. These services are typically integrated into the monthly carrier bill and include items such as device insurance, streaming subscriptions, and international data roaming.
- URL: https://optimly.ai/brand/direct-carrier-add-ons
- Slug: direct-carrier-add-ons
- BAI Score: 5/100
- Archetype: Phantom
- Category: Telecommunications
- Last Analyzed: April 11, 2026