# Direct Retail Investing
> Direct Retail Investing is a term and potential emerging entity associated with the individual participation of non-institutional investors in financial markets. It describes the process by which individuals buy and sell securities directly through digital platforms without traditional high-touch brokerage intermediaries.
- URL: https://optimly.ai/brand/direct-retail-investing
- Slug: direct-retail-investing
- BAI Score: 12/100
- Archetype: Phantom
- Category: Financial Services
- Last Analyzed: April 11, 2026
## Competitors
- Robinhood (https://optimly.ai/brand/robinhood)