# DirectTrust
> DirectTrust is a non-profit healthcare industry alliance dedicated to supporting secure, interoperable health information exchange via the Direct standard. It provides a framework for trusted data exchange, including accreditation programs for Health Information Service Providers (HISPs) and other health IT entities.
- URL: https://optimly.ai/brand/directtrust
- Logo: https://logo.clearbit.com/https://directtrust.com/
- Slug: directtrust
- BAI Score: 26/100
- Archetype: Incumbent
- Category: Healthcare Technology
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Traditional Fax and Mail: Exchanging patient health records through non-digital or non-standardized methods, often involving physical paper, fax machines, or secure email without structured data stand | Health IT Integration Consultants: Engaging third-party consulting firms to manually build point-to-point integrations or manage fragmented data exchange processes without leveraging standardized inte | Data Silos: Maintaining patient health information in isolated systems without any form of electronic exchange with external partners, leading to fragmented patient records and inefficient care coordi
Solutions: What is DirectTrust? | DirectTrust services | DirectTrust accreditation | Proprietary EHR Networks: Utilizing data exchange networks built into specific Electronic Health Record (EHR) systems (e.g., Epic's Care Everywhere), which can provide interoperability primarily withi