{"name":"Direx","domain":"ds-direx.co.jp","url":"https://optimly.ai/brand/direx","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Direx is a nationwide Japanese retail chain operating discount, drugstore, and fresh-food stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"description","label":"Description","shape":"text","content":"Direx operates a nationwide network of stores that combine discount retail, drugstore, and fresh-food offerings. Its website provides store information, web flyers, company information, customer announcements, and business partner opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To develop convenient discount stores that support customers' daily lives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Representative Director and President: Hajime Gomi.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://ds-direx.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, practical, and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to discount retail, drugstore, and fresh-food shopping for everyday needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating discount, drugstore, and fresh-food retail stores\nProviding store information and web flyers\nOffering customer payment and points-card programs\nRecruiting business partners for store locations and new tenants","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Discount retail goods\nDrugstore products\nFresh food","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and local shoppers across Japan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking convenient, everyday shopping at discount retail stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding nearby Direx stores\nViewing store information and web flyers\nShopping for discount goods, drugstore products, and fresh food\nUsing Direx payment and points-card programs\nSubmitting store-location or tenant inquiries as a business partner","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More convenient everyday shopping\nAccess to discount retail, drugstore, and fresh-food offerings in one store\nAbility to find store information and current flyers online","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ds-direx.co.jp","updated_at":"2026-11-08T02:24:13.489540+00:00"}]}],"last_refreshed_at":"2026-11-08T02:24:13.497339+00:00","last_changed_at":"2026-11-08T02:24:13.503867+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c030fb2b-96a3-4fca-9ce7-17fa3b96d9d4"}