{"name":"Dirtybird Records","domain":"dirtybirdrecords.com","url":"https://optimly.ai/brand/dirtybird-records","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dirtybird Records is an underground house music label and online store offering music releases, vinyl, branded clothing, accessories, gifts, and event-related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dirtybird Records operates a music catalog and ecommerce store featuring underground house music, vinyl releases, Dirtybird-branded apparel and accessories, gifts, and Campout-related offerings. The site also promotes music releases and listening through streaming links.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://dirtybirdrecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, informal, energetic, and promotional.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides underground house music releases and branded merchandise for listeners and fans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Music label and catalog publishing\nOnline retail for apparel, accessories, gifts, and vinyl\nMusic promotion and streaming distribution\nEvent and festival promotion through Campout offerings\nDirect-to-consumer shipping and customer support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Music releases and streaming catalog\nVinyl records and specialty vinyl box sets\nApparel including T-shirts, jackets, fleeces, hats, and overalls\nAccessories including pins, necklaces, stickers, patches, slides, and earplugs\nGifts and branded lifestyle products\nDirtybird Campout offerings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary. Examples shown include accessories from $5, apparel from $25, vinyl from $15, and a specialty four-vinyl box set for $200. Free US shipping is offered on orders over $75; shipping for lower-value orders is calculated at checkout.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and entertainment; apparel and ecommerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Fans and listeners of underground house music, vinyl buyers, and shoppers seeking Dirtybird-branded apparel, accessories, and gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Underground house music listeners, record collectors, festival and label fans, and consumers interested in branded streetwear and accessories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering and listening to Dirtybird music\nBuying music on vinyl\nPurchasing branded clothing and accessories\nShopping for music-related gifts\nFollowing new releases and label news\nEngaging with Dirtybird Campout offerings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to Dirtybird music releases and streaming selections\nOwnership of physical vinyl releases and collector box sets\nAbility to purchase and wear Dirtybird-branded apparel and accessories\nAccess to label updates, new releases, and event offerings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dirtybirdrecords.com","updated_at":"2026-11-07T18:53:45.898777+00:00"}]}],"last_refreshed_at":"2026-11-07T18:53:45.905903+00:00","last_changed_at":"2026-11-07T18:53:45.919961+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f9e681d8-93c2-4714-95f9-7e258bf28e70"}