{
  "slug": "disqus",
  "name": "Disqus",
  "description": "Disqus is the largest audience engagement platform, providing customizable commenting systems, polls, and discussion tools for publishers to foster community, moderate content, analyze audience behavior, and monetize their content across the open internet.",
  "url": "https://optimly.ai/brand/disqus",
  "websiteUrl": "https://disqus.com/",
  "logoUrl": "https://logo.clearbit.com/disqus.com",
  "baiScore": 71.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Website Commenting & Community Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-06T05:41:36.803Z",
  "verifiedVitals": {
    "website": "https://disqus.com",
    "category": "Audience Engagement Platform",
    "what_it_does": "Disqus helps publishers drive meaningful engagement through comments, polls, and interactive discussions designed to keep audiences participating and coming back. Its suite of customizable, easy-to-implement tools provides websites with a feature-rich comments system, advanced administration and moderation options, and other extensive community functions, helping to turn readership into revenue without manual work.",
    "primary_audience": "Publishers, including small blogs and large media hubs.",
    "core_product": "A commenting system and audience engagement platform that includes tools for comments, polls, interactive discussions, moderation, analytics, and monetization.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Disqus offers a free, ad-supported Basic plan, and paid subscription plans (Plus, Pro, and Business/Enterprise) with varying features and monthly page view tiers. Paid plans can be ad-optional."
    },
    "parent_ownership": "Zeta Global acquired Disqus in December 2017.",
    "named_competitors": [
      "Viafoura",
      "IntenseDebate",
      "Insticator",
      "Thrive Comments",
      "OpenWeb",
      "Hyvor Talk",
      "Commento",
      "Cusdis",
      "Giscus",
      "Remark42"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789922656856
}