{
  "slug": "divi-by-elegant-themes",
  "name": "Divi By Elegant Themes",
  "description": "Divi is a flagship WordPress theme and visual page builder developed by Elegant Themes. It utilizes a drag-and-drop interface to allow users to design websites without writing code, offering both a standalone theme and a plugin version for compatibility with other themes.",
  "url": "https://optimly.ai/brand/divi-by-elegant-themes",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Software/Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "bricks-builder",
      "name": "Bricks Builder"
    },
    {
      "slug": "elementor",
      "name": "Elementor"
    },
    {
      "slug": "webflow",
      "name": "Webflow"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "wordpress-elementor-oxygen-balance",
      "name": "WordPress + Elementor/Oxygen Balance"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T17:36:36.221+00:00",
  "verifiedVitals": {
    "website": "elegantthemes.com/gallery/divi/",
    "founded": "2013 (Divi Launch), 2008 (Elegant Themes)",
    "headquarters": "San Francisco, CA (Remote-first)",
    "pricing_model": "Subscription (Yearly or Lifetime)",
    "core_products": "Divi Theme, Divi Builder Plugin, Divi Cloud, Divi VIP Support",
    "key_differentiator": "The combination of a visual 'what-you-see-is-what-you-get' editor with a one-time lifetime access pricing model that covers unlimited websites.",
    "target_markets": "Freelance web designers, small business owners, web agencies, and WordPress hobbyists.",
    "employee_count": "100-200",
    "funding_stage": "Bootstrapped/Private",
    "subcategory": "WordPress Themes & Page Builders"
  },
  "timestamp": 1775990227671
}