{
  "slug": "divx-llc",
  "name": "Divx, Llc",
  "description": "DivX pioneered the digital video experience by creating innovative technology to provide stunning entertainment experiences, offering advanced video player and converter software, and licensing its playback technology for devices.",
  "url": "https://optimly.ai/brand/divx-llc",
  "websiteUrl": "https://divx.com/",
  "logoUrl": "https://logo.clearbit.com/divx.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Multimedia Player Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-06T05:56:48.594Z",
  "verifiedVitals": {
    "website": "https://divx.com",
    "category": "Digital Video Technology",
    "what_it_does": "DivX, LLC develops and provides digital video software, including a video player and converter, for creating, playing, and casting videos in various formats such as DivX, AVI, MKV, and HEVC up to 4K. The company also licenses its video technologies to manufacturers for integration into consumer electronics devices.",
    "primary_audience": "Consumers who download and use video software, and manufacturers of consumer electronics devices that integrate DivX technology.",
    "core_product": "DivX Software, which includes DivX Player, DivX Converter, and DivX Media Server.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "The core DivX Software (player and converter) is available for free. A 'DivX Pro' version is offered as a paid upgrade, costing $19.99 USD, which unlocks advanced features such as ad-free viewing, cloud connectivity, custom encoding settings, and support for additional audio formats like AC3 and DTS-HD."
    },
    "parent_ownership": "Fortress Investment Group LLC."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789878266682
}