{"name":"dm-drogerie markt","domain":"dm.de","url":"https://optimly.ai/brand/dm-drogerie-markt","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"dm-drogerie markt is a drugstore retailer offering beauty, personal care, health, food, home and living products through its online shop and dm stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"description","label":"Description","shape":"text","content":"dm-drogerie markt operates an online shop with drugstore, health, food, home and living, pet, and photo-related products. The website supports delivery, store pickup and services including dm-med, the Versand-Apotheke.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://dm.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, informal and customer-oriented, using direct address such as “Du” and “Euch”.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to everyday drugstore and household products through online ordering, delivery and store pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product ordering\nDelivery and shipping\nExpress pickup from a dm store after two hours\ndm store selection for pickup\nPhoto gifts and personalized photo products\nDrugstore and retail services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Beauty and personal care products\nHealth products and medical products\nFood and organic food products\nHome and living products\nPet products\nPhoto gifts\ndm private-label products\ndm-med Versand-Apotheke products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website promotes permanent low prices under “dm-Dauerpreis”. Shipping is free from €59 with a dm account. Individual products shown include prices such as €1.85, €2.45, €3.95, €5.95 and €6.95.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Drugstore retail and consumer goods e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for personal care, health, food, household, home and living, pet and photo products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking everyday drugstore products online or at dm stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Ordering drugstore products online\nCollecting online orders from a dm store\nHaving orders delivered\nShopping for beauty and personal care products\nBuying health and medical products\nBuying organic and everyday food products\nCreating or purchasing personalized photo gifts\nShopping for seasonal gifts and Advent calendars","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to a broad range of everyday products\nAbility to order online and collect purchases from a dm store\nDelivery of online purchases\nAccess to dm private-label and other branded products\nPersonalized gift options through photo products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dm.de","updated_at":"2026-11-07T05:30:43.753047+00:00"}]}],"last_refreshed_at":"2026-11-07T05:30:43.767343+00:00","last_changed_at":"2026-11-07T05:30:43.778921+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fbb40e8d-44a7-49fb-a204-fe6f6b78b014"}