{"name":"Dollarama website","domain":"dollarama.com","url":"https://optimly.ai/brand/dollarama-website","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dollarama is a Canadian value retailer offering general merchandise, consumables and seasonal items at low, fixed price points through corporately owned stores and third-party delivery providers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1992 in Matane, Quebec, Dollarama is a recognized Canadian value retailer with more than 2,700 locations and 41,000 employees serving customers on three continents and in seven countries. Its Canadian stores offer a broad assortment of general merchandise, consumables and seasonal products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make everyday products more accessible by providing customers with a consistent shopping experience, broad product selection and compelling value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Neil Rossy is Dollarama's president and chief executive officer and a member of the founding management team. Founder Larry Rossy is the company's executive chairman emeritus. Dollarama was founded by Canadian entrepreneur Larry Rossy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dollarama.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, value-focused, customer-oriented and proudly Canadian.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1992","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Town of Mount Royal, Quebec, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Dollarama acquired a 60.1% equity interest in Latin American value retailer Dollarcity in 2024. In 2025, it entered the Australian market through the acquisition of The Reject Shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to everyday and seasonal products at low, fixed price points through stores located in metropolitan areas, mid-sized cities and small towns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating corporately owned and operated value-retail stores\nSelling general merchandise, consumables and seasonal products\nOffering national brands and Dollarama products at low, fixed price points\nProviding store-locator and in-store product availability information\nEnabling same-day delivery through DoorDash and Instacart\nOffering gift cards and lottery tickets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"General merchandise\nConsumables\nSeasonal items\nNational-brand products\nGift cards\nLottery tickets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold individually or in multiple units at low, fixed price points. Price points range up to $5.00, and Dollarama does not offer bulk discounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Discount retail and general merchandise retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers across Canada, including customers in metropolitan areas, mid-sized cities and small towns.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Canadian consumers seeking affordable everyday products, consumables, seasonal items and national brands from conveniently located value-retail stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchasing everyday household and general merchandise items\nShopping for seasonal products\nBuying consumables and national-brand products at value prices\nFinding nearby stores and checking local product availability\nOrdering eligible products for same-day delivery through DoorDash or Instacart\nPurchasing gift cards and lottery tickets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Savings on thousands of everyday and seasonal items\nAccess to a broad product assortment at compelling value\nConvenient shopping through stores located across Canada\nOption for same-day delivery through third-party providers\nAccess to familiar national brands at low prices","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollarama.com","updated_at":"2026-11-08T02:34:34.610727+00:00"}]}],"last_refreshed_at":"2026-11-08T02:34:34.617854+00:00","last_changed_at":"2026-11-08T02:34:34.624095+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=48de12ca-7304-411d-a5fc-774b2f344cbc"}