{"name":"Dollywood Parks & Resorts","domain":"dollywood.com","url":"https://optimly.ai/brand/dollywood-parks-resorts","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dollywood Parks & Resorts is a Tennessee destination featuring theme parks, a water park, resorts, rides, slides, music, food, festivals and entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dollywood Parks & Resorts invites guests to its Tennessee home in the Smoky Mountains for rides, water attractions, music, food, laughter, festivals, accommodations and family experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help guests make memories in the Smoky Mountains through rides, slides, music, food, entertainment and family-focused experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dollywood.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, family-oriented, celebratory and welcoming, with an emphasis on Smoky Mountain hospitality, togetherness and making memories.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Tennessee, in the Smoky Mountains; Dollywood's DreamMore Resort is in Pigeon Forge near Gatlinburg.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an all-in-one Smoky Mountain vacation destination for guests seeking family entertainment, lodging, dining, group experiences and seasonal events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Theme park operations with rides, attractions, festivals and entertainment\nWater park operations through Dollywood's Splash Country\nResort lodging and accommodations\nDining and in-room dining\nSeason passes, day tickets and park ticket packages\nStay-and-play vacation packages\nGroup bookings for schools, corporations, tour operators and general groups\nMeetings and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dollywood Theme Park\nDollywood's Splash Country\nDollywood's DreamMore Resort and Spa\nDollywood's HeartSong Lodge & Resort\nDollywood 1-Day Tickets\nDollywood Season Passes\nStay & Play Packages\nResort Dinner Show & Theater Packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product and date. The scraped ticket page lists Dollywood 1-Day Tickets at $94.99 for selected November 2026 dates. Eligible military guests can purchase discounted 2027 Season Passes starting at $134.99. Resort rates are available through booking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel, tourism, hospitality and family entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, individual park visitors, resort guests, school groups, corporate groups, tour operators and other groups of 15 or more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and groups planning Smoky Mountain vacations who want a combined theme park, water park, resort, dining and entertainment experience; also schools, corporations and qualified tour operators seeking group outings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family vacations and Smoky Mountain getaways\nTheme park day visits\nWater park visits\nSeason pass visits throughout the year\nResort stays with park tickets and guest privileges\nSchool field trips\nCorporate retreats and outings\nTour and travel group visits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Family memories and shared experiences\nAccess to rides, slides, shows, festivals, food and entertainment in one destination\nConvenient resort stays near the parks\nExclusive resort guest benefits such as trolley transportation, TimeSaver access and preferred parking\nEducational field-trip experiences, including free lunch for qualifying students visiting Monday through Friday\nCorporate and group bonding experiences\nMeeting and event accommodations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dollywood.com","updated_at":"2026-11-08T02:00:25.409546+00:00"}]}],"last_refreshed_at":"2026-11-08T02:00:25.418161+00:00","last_changed_at":"2026-11-08T02:00:25.426653+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=aeaf24eb-877e-4303-b08f-f7217be4dfa4"}