{
  "slug": "don-t-panic-studio",
  "name": "Don't Panic Studio",
  "description": "Don't Panic is a B Corp™-certified London-based creative agency founded in 2003, specializing in strategic advertising, branded content, and earned media. They produce purpose-driven campaigns for brands and charities that aim to reframe narratives, inspire action, and drive real-world change, often without relying on paid media.",
  "url": "https://optimly.ai/brand/don-t-panic-studio",
  "websiteUrl": "https://dontpaniclondon.com/",
  "logoUrl": "https://logo.clearbit.com/dontpaniclondon.com",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Integrated Marketing and Communications Agencies",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T20:30:36.262Z",
  "verifiedVitals": {
    "website": "https://dontpaniclondon.com",
    "category": "Creative Agency",
    "what_it_does": "Don't Panic is a London B Corp™-certified creative agency specializing in advertising, branded content, and earned media for brands and charities with a purpose. They produce ideas that reframe narratives, generate conversation, and inspire action, focusing on purpose-driven work that earns cultural attention without paid media.",
    "primary_audience": "Brands and charities with a purpose, and clients passionate about tangible impact and real change.",
    "core_product": "Advertising, branded content, PR, and earned media campaigns."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789850912842
}