# Don't Panic Studio > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 9, 2026. > Don't Panic is a B Corp™-certified London-based creative agency founded in 2003, specializing in strategic advertising, branded content, and earned media. They produce purpose-driven campaigns for brands and charities that aim to reframe narratives, inspire action, and drive real-world change, often without relying on paid media. - Business Profile: https://optimly.ai/brand/don-t-panic-studio - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://dontpaniclondon.com/ - Logo: https://logo.clearbit.com/dontpaniclondon.com - Slug: don-t-panic-studio - Brand Authority Index tier: Emerging - Category: Integrated Marketing and Communications Agencies - Last Analyzed: September 9, 2026