{"name":"Dougall Media","domain":"dougallmedia.com","url":"https://optimly.ai/brand/dougall-media","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent, locally owned multimedia company serving Thunder Bay and Northwestern Ontario through television, radio, digital, and print.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dougall Media is a locally owned multimedia company with a legacy dating back to 1930. It connects communities through television, radio, digital platforms, and print, providing local news, entertainment, and multi-channel advertising solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To inform, entertain, and connect Thunder Bay and Northwestern Ontario while helping the region thrive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dougallmedia.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Local, trusted, community-focused, and forward-looking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1930","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent, locally owned","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps communities access local news and entertainment, and helps businesses, organizations, and governments reach regional audiences through integrated advertising across multiple media platforms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Television broadcasting and advertising\nRadio broadcasting and advertising\nDigital news and publishing\nPrint publishing\nDigital marketing\nMulti-channel advertising solutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"CKPR Radio\nRock 94\nEnergy 103/104\nCFNO\nTBNewsWatch\nSNnewswatch\nNWOnewswatch\nThunder Bay Television CKPR","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Media, broadcasting, publishing, advertising, and digital marketing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Businesses, organizations, and governments in Thunder Bay, Northwestern Ontario, and surrounding areas, as well as local audiences and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Businesses, organizations, and governments seeking effective, multi-channel advertising to reach audiences in Thunder Bay and Northwestern Ontario.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Regional radio advertising\nTelevision advertising\nDigital news and event promotion\nPrint advertising\nIntegrated digital marketing campaigns\nLocal news and entertainment distribution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Reach targeted regional audiences\nConnect with Thunder Bay and Northwestern Ontario communities\nDeliver measurable digital marketing results\nIncrease awareness for products and services\nAccess local news, entertainment, events, and attractions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dougallmedia.com","updated_at":"2026-11-08T02:21:52.192529+00:00"}]}],"last_refreshed_at":"2026-11-08T02:21:52.199845+00:00","last_changed_at":"2026-11-08T02:21:52.207249+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7411d4a6-7294-44bb-8dc1-b7acae0b4dec"}