# Dougall Media

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/dougall-media
- **Dataset:** https://optimly.ai/brand/dougall-media.json
- **Markdown:** https://optimly.ai/brand/dougall-media/llms.txt
- **Official website:** https://dougallmedia.com
- **Slug:** dougall-media
- **Categories:** media-entertainment

## Overview

- **Tagline:** Independent, locally owned multimedia company serving Thunder Bay and Northwestern Ontario through television, radio, digital, and print.
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Description:** Dougall Media is a locally owned multimedia company with a legacy dating back to 1930. It connects communities through television, radio, digital platforms, and print, providing local news, entertainment, and multi-channel advertising solutions.
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

## Identity

- **Mission:** To inform, entertain, and connect Thunder Bay and Northwestern Ontario while helping the region thrive.
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Website:** https://dougallmedia.com
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Voice & tone:** Local, trusted, community-focused, and forward-looking.
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Founded:** 1930
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Parent ownership:** Independent, locally owned
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

## Offerings

- **Problem solved:** Helps communities access local news and entertainment, and helps businesses, organizations, and governments reach regional audiences through integrated advertising across multiple media platforms.
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Core capabilities:**
  - Television broadcasting and advertising
  - Radio broadcasting and advertising
  - Digital news and publishing
  - Print publishing
  - Digital marketing
  - Multi-channel advertising solutions
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Products / SKUs:**
  - CKPR Radio
  - Rock 94
  - Energy 103/104
  - CFNO
  - TBNewsWatch
  - SNnewswatch
  - NWOnewswatch
  - Thunder Bay Television CKPR
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

## Audience

- **Target industry:** Media, broadcasting, publishing, advertising, and digital marketing
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Customer base:** Businesses, organizations, and governments in Thunder Bay, Northwestern Ontario, and surrounding areas, as well as local audiences and communities.
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Ideal customer profile:** Businesses, organizations, and governments seeking effective, multi-channel advertising to reach audiences in Thunder Bay and Northwestern Ontario.
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Use cases:**
  - Regional radio advertising
  - Television advertising
  - Digital news and event promotion
  - Print advertising
  - Integrated digital marketing campaigns
  - Local news and entertainment distribution
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

- **Customer outcomes:**
  - Reach targeted regional audiences
  - Connect with Thunder Bay and Northwestern Ontario communities
  - Deliver measurable digital marketing results
  - Increase awareness for products and services
  - Access local news, entertainment, events, and attractions
Source: Brand's website (https://dougallmedia.com) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.