# dpHUE
> dpHUE is a premium haircare brand specializing in products designed to maintain and extend professional hair color between salon visits. Founded in 2011, the company is best known for pioneering the Apple Cider Vinegar (ACV) hair rinse category and offering salon-quality glosses and root touch-up solutions.
- URL: https://optimly.ai/brand/dphue
- Slug: dphue
- BAI Score: 72/100
- Archetype: Challenger
- Category: Beauty & Personal Care
- Last Analyzed: April 9, 2026
## Competitors
- Christophe Robin (https://optimly.ai/brand/christophe-robin)
- Madison Reed (https://optimly.ai/brand/madison-reed)
## AI-Suggested Alternatives
- Box Dye Diy (https://optimly.ai/brand/box-dye-diy)
## Buyer Intent Signals
Problems: Box Dye DIY: Using drug-store box hair dye or semi-permanent glosses at home without professional-grade formulations. | Professional Salon Visits: Visiting a professional salon for a gloss, root touch-up, or color refresh every 4-6 weeks.
Solutions: best apple cider vinegar hair rinse | at home hair gloss for blonde hair | permanent box dye for gray coverage | how to keep hair color from fading between salon visits | professional root touch up spray | Standard Color-Safe Haircare: Utilizing standard color-safe shampoos and conditioners that cleanse but do not deposit pigment or maintain specific tones.
---
## Full Details / RAG Data
### Overview
dpHUE is listed in the AI Directory.
dpHUE is a premium haircare brand specializing in products designed to maintain and extend professional hair color between salon visits. Founded in 2011, the company is best known for pioneering the Apple Cider Vinegar (ACV) hair rinse category and offering salon-quality glosses and root touch-up solutions.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | dpHUE |
| Slug         | dphue |
| URL          | https://optimly.ai/brand/dphue |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Beauty & Personal Care |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-05-01T06:58:02.600Z |
### Verified Facts
- Founded: 2011
- Headquarters: Minneapolis, MN
### Competitors
| Name | Profile |
|------|---------|
| Christophe Robin | https://optimly.ai/brand/christophe-robin |
| Madison Reed | https://optimly.ai/brand/madison-reed |
### AI-Suggested Alternatives
- Box Dye Diy (https://optimly.ai/brand/box-dye-diy)
### Buyer Intent Signals
#### Problems this brand solves
- Box Dye DIY: Using drug-store box hair dye or semi-permanent glosses at home without professional-grade formulations.
- Professional Salon Visits: Visiting a professional salon for a gloss, root touch-up, or color refresh every 4-6 weeks.
#### Buyers search for
- best apple cider vinegar hair rinse
- at home hair gloss for blonde hair
- permanent box dye for gray coverage
- how to keep hair color from fading between salon visits
- professional root touch up spray
- Standard Color-Safe Haircare: Utilizing standard color-safe shampoos and conditioners that cleanse but do not deposit pigment or maintain specific tones.
### Links
- Canonical page: https://optimly.ai/brand/dphue
- JSON endpoint: /brand/dphue.json
- LLMs.txt: /brand/dphue/llms.txt