{"name":"Dr. Praeger's Purely Sensible Foods","domain":"drpraegers.com","url":"https://optimly.ai/brand/dr-praeger-s-purely-sensible-foods","is_claimed":false,"categories":["dairy-plant-based","packaged-foods-snacks"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Founded by heart surgeons to provide delicious and easy-to-enjoy veggie-forward foods that don't compromise on taste. The brand has 30 years of experience turning vegetables into crave-able, convenient, and wholesome meals and snacks, making healthy eating accessible for families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drpraegers.com","updated_at":"2026-10-04T00:07:44.914000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dr. Praeger's Purely Sensible Foods offers a wide range of delicious and convenient plant-based meals and snacks, including veggie burgers, and kid-friendly 'Stars' and 'Littles'. Founded over 30 years ago by two heart surgeons, the brand focuses on making healthy eating easy and flavorful for both kids and adults, without compromising on taste.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drpraegers.com","updated_at":"2026-10-04T00:07:44.914000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Plant-based veggie burgers (e.g.\nCalifornia Veggie Burger\nGrillhouse Burger\nPerfect Burger\nBlack Bean Quinoa Veggie Burger\nCrunchy Southwestern Sweet Potato Burger)\nand a variety of vegetable-based snacks and sides (e.g.\nPizza Stars\nMac & Cheese Stars\nBroccoli Cheddar Cheesy Bites\nTaco Stars\nRanch Crunchy Veggie Fries\nBroccoli Littles\nCauliflower Broccoli Veggie Fries).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drpraegers.com","updated_at":"2026-10-04T00:07:44.914000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail pricing for consumer packaged goods sold in grocery stores and wholesale for foodservice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drpraegers.com","updated_at":"2026-10-04T00:07:44.914000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Individual consumers (kids and adults) seeking healthy, convenient, and flavorful plant-based meals and snacks; also serves the foodservice industry.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drpraegers.com","updated_at":"2026-10-04T00:07:44.914000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:44.914000+00:00","last_changed_at":"2026-10-17T23:34:13.529681+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=36257c93-4916-4b0c-a621-10c74a86b62b"}