{"name":"Dreams","domain":"dreams.co.uk","url":"https://optimly.ai/brand/dreams","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK bed retailer offering beds, mattresses, bed frames, divans, headboards and sleep-related products through stores and its website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dreams is a UK bed retailer with over 220 stores, an online shop, manufacturing operations in the West Midlands, delivery services and sleep guidance content. The company sells beds and mattresses in various styles and sizes, including storage, platform, low-rise and adjustable designs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Delivering the best journey for customers’ perfect, quality bed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dreams.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, reassuring and sleep-focused, with an accessible retail and lifestyle-oriented tone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The company says it has been helping the nation find beds for nearly 40 years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Bedquarters, High Wycombe, UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by Somnigroup International.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers choose, purchase and receive beds and mattresses suited to their needs, while providing guidance on sleep, bedrooms and bedtime routines.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Manufacturing mattresses, divans and headboards at its West Midlands factory\nRetailing beds, mattresses and bedroom products through over 220 UK stores\nOnline retail and product comparison\nSleepmatch mattress-finding technology in Dreams stores\nHome delivery through a central warehouse network and 12 Delivery Service centres\nCustomer service and sleep guidance content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Beds and bed frames\nMattresses\nDivans and headboards\nPlatform and low-rise beds\nOttoman and storage beds\nAdjustable beds\nPillows\nSleep-related guides and resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices and promotions vary by item. Scraped pages show beds from £119 and promotional discounts, free delivery on all orders, next-day delivery on selected products, and payment options from £25 per month.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"UK beds, mattresses and bedroom furniture retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"UK consumers shopping for beds, mattresses and bedroom furniture, served through online and nationwide store channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK consumers looking to buy or replace a bed or mattress, including customers seeking storage, low-rise, platform or adjustable beds and people who need help selecting the right mattress.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying a new bed or mattress\nReplacing a mattress after extended use\nFinding a mattress using Sleepmatch technology\nFurnishing loft rooms or rooms with limited space\nChoosing a low-rise bed for people with limited mobility\nBuying beds with built-in storage\nAccessing bedtime stories and sleep education resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Finding a bed suited to individual needs\nFinding a suitable mattress in-store with Sleepmatch\nReceiving products through home delivery, including selected next-day delivery items\nAccessing flexible payment options\nImproving bedroom comfort and sleep routines\nGetting support and guidance throughout the bed-buying journey","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dreams.co.uk","updated_at":"2026-11-07T20:06:04.721884+00:00"}]}],"last_refreshed_at":"2026-11-07T20:06:04.736072+00:00","last_changed_at":"2026-11-07T20:06:04.747467+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1cce2a31-2c6b-40e5-a1e2-c6ae227b0e63"}