{
  "slug": "drift",
  "name": "drift",
  "description": "Drift offers premium car fresheners and home scent diffusers, emphasizing clean ingredients, natural materials, and sophisticated fragrances for a pleasant ambiance in both personal and living spaces.",
  "url": "https://optimly.ai/brand/drift",
  "websiteUrl": "https://drift.co/",
  "logoUrl": "https://logo.clearbit.com/drift.co",
  "baiScore": 77.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Car Air Fresheners",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T14:45:20.606Z",
  "verifiedVitals": {
    "website": "https://drift.co",
    "category": "Home and car fragrance products",
    "what_it_does": "Drift manufactures and sells car air fresheners and home scent diffusers, emphasizing premium, clean, and pet/kid-friendly scents made with natural materials.",
    "primary_audience": "Individuals seeking premium, natural, and safe fragrance solutions for their cars and homes.",
    "core_product": "Car fresheners and home scent diffusers.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Drift offers products through a recurring subscription model, such as the 'Scent of the Month Club' for both car fresheners and home scent diffusers, as well as one-time purchases for individual products."
    },
    "parent_ownership": "Scentbird"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789949482882
}