# Drive Shack / Puttery
> Drive Shack and Puttery are flagship brands under Drive Shack Inc. (now Around the Town), specializing in tech-enabled golf-related social entertainment. Drive Shack operates large-scale outdoor driving ranges with augmented reality gaming, while Puttery focuses on indoor, adult-centric themed mini-golf courses paired with upscale food and cocktail programs.
- URL: https://optimly.ai/brand/drive-shack-puttery
- Slug: drive-shack-puttery
- BAI Score: 62/100
- Archetype: Challenger
- Category: Entertainment & Leisure