{"name":"Driza-Bone","domain":"drizabone.com.au","url":"https://optimly.ai/brand/driza-bone","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian heritage outerwear and accessories designed for outdoor protection and year-round wear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"description","label":"Description","shape":"text","content":"Driza-Bone offers heritage and lightweight waxed-cotton and oilskin outerwear, vests, jackets, coats, hats, accessories, kidswear and dog coats. The brand describes its products as rugged, weather-resistant and designed for life outdoors, with Australian-made products and craftsmanship since 1898.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide durable, weather-protective outdoor apparel built on generations of Australian craftsmanship.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://drizabone.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Rugged, practical, outdoors-focused, heritage-led and distinctly Australian.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1898","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides protection from wind, rain and challenging outdoor conditions while supporting warmth, comfort, breathability and freedom of movement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Waxed cotton and oilskin outerwear\nWater- and wind-resistant apparel\nHeavyweight and lightweight outdoor clothing\nAustralian-made garment production\nGarment care and reproofing products\nSizing for men, women, kids, dogs and hats","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Heritage coats and jackets\nLightweight coats, jackets and vests\nHeavyweight oilskin outerwear\nWomen's outerwear\nMen's outerwear\nKids' coats\nDog coats\nHats","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products shown range from $35 for reproofing spray to $499 for heritage coats; gift cards are available from $30.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Apparel and outdoor clothing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Men, women, children, dog owners and people working or spending time outdoors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Outdoor workers, rural and agricultural customers, and consumers seeking durable Australian heritage outerwear for weather protection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Working outdoors\nRural and agricultural activities\nOutdoor recreation\nEveryday cold and wet-weather wear\nLayering for warmth and movement\nProtecting dogs from outdoor conditions\nMaintaining and reproofing oilskin garments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Protection from wind and water\nWarmth in cold conditions\nBreathable outdoor comfort\nDurable long-lasting garments\nFreedom of movement through functional fits and design\nWeather-ready clothing for work and outdoor life","source_type":"1p_website","source_label":"Brand's website","source_url":"https://drizabone.com.au","updated_at":"2026-11-07T07:08:24.442989+00:00"}]}],"last_refreshed_at":"2026-11-07T07:08:24.454414+00:00","last_changed_at":"2026-11-07T07:08:24.487854+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2a4c2eda-2268-4c4e-a60a-5cfe79537c22"}