# Driza-Bone

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/driza-bone
- **Dataset:** https://optimly.ai/brand/driza-bone.json
- **Markdown:** https://optimly.ai/brand/driza-bone/llms.txt
- **Official website:** https://drizabone.com.au
- **Slug:** driza-bone
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Australian heritage outerwear and accessories designed for outdoor protection and year-round wear.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Description:** Driza-Bone offers heritage and lightweight waxed-cotton and oilskin outerwear, vests, jackets, coats, hats, accessories, kidswear and dog coats. The brand describes its products as rugged, weather-resistant and designed for life outdoors, with Australian-made products and craftsmanship since 1898.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

## Identity

- **Mission:** To provide durable, weather-protective outdoor apparel built on generations of Australian craftsmanship.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Website:** https://drizabone.com.au
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Voice & tone:** Rugged, practical, outdoors-focused, heritage-led and distinctly Australian.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Founded:** 1898
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

## Offerings

- **Problem solved:** Provides protection from wind, rain and challenging outdoor conditions while supporting warmth, comfort, breathability and freedom of movement.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Core capabilities:**
  - Waxed cotton and oilskin outerwear
  - Water- and wind-resistant apparel
  - Heavyweight and lightweight outdoor clothing
  - Australian-made garment production
  - Garment care and reproofing products
  - Sizing for men, women, kids, dogs and hats
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Products / SKUs:**
  - Heritage coats and jackets
  - Lightweight coats, jackets and vests
  - Heavyweight oilskin outerwear
  - Women's outerwear
  - Men's outerwear
  - Kids' coats
  - Dog coats
  - Hats
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Pricing:** Products shown range from $35 for reproofing spray to $499 for heritage coats; gift cards are available from $30.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

## Audience

- **Target industry:** Apparel and outdoor clothing
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Customer base:** Men, women, children, dog owners and people working or spending time outdoors.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Ideal customer profile:** Outdoor workers, rural and agricultural customers, and consumers seeking durable Australian heritage outerwear for weather protection.
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Use cases:**
  - Working outdoors
  - Rural and agricultural activities
  - Outdoor recreation
  - Everyday cold and wet-weather wear
  - Layering for warmth and movement
  - Protecting dogs from outdoor conditions
  - Maintaining and reproofing oilskin garments
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

- **Customer outcomes:**
  - Protection from wind and water
  - Warmth in cold conditions
  - Breathable outdoor comfort
  - Durable long-lasting garments
  - Freedom of movement through functional fits and design
  - Weather-ready clothing for work and outdoor life
Source: Brand's website (https://drizabone.com.au) · 2026-11-07

Page last updated 2026-11-07.

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