{"name":"DSK Bank","domain":"dskbank.bg","url":"https://optimly.ai/brand/dsk-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"DSK Bank is a Bulgarian bank offering retail, small-business and corporate banking products and services, including accounts, cards, payments, loans, investments, insurance and digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bank DSK AD provides banking and financial services for individual customers, small businesses and corporate clients. Its offerings include everyday banking plans, payment accounts, cards, consumer, mortgage, student and business credit, investments, insurance, foreign-exchange services, online and mobile banking, and an AI assistant. DSK Bank is part of OTP Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide banking and financial services while supporting financial literacy among children and young people through the #YoungPower initiative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dskbank.bg","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, accessible and conversational, with educational and promotional messaging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Sofia, Bulgaria — 19 Moskovska Street, 1000","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of OTP Group, a financial-services group operating in Central and Eastern Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, young people, small businesses and corporations manage money, make payments, borrow, save, invest, insure themselves and access banking services digitally or through branches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking\nSmall-business banking\nCorporate banking\nPayment accounts and everyday banking plans\nDebit and credit cards\nConsumer, mortgage, student and business lending\nOnline and mobile banking through DSK Online and DSK Mobile\nDomestic and international payments and transfers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Everyday banking plans, including Salary Plan and Premium Plan\nPayment accounts\nDSK Mobile\nDSK Online\nDebit cards, including Visa Platinum and DSK Start\nCredit cards, including Platinum credit cards\nConsumer loans\nMortgage and housing loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product and service. DSK Mobile and DSK Online are provided free of charge for citizens, while transactions may be charged according to the applicable tariff. The Premium Plan is promoted at 0 EUR for the first two months, then 10.22 EUR with 20 card payments at POS or online, or 12.78 EUR without the discount. Some products and services, including selected accounts and cards, are advertised without opening, maintenance or annual fees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual customers, children and young people, students, small businesses, corporate clients, agricultural producers and schools or universities participating in financial-literacy programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organizations in Bulgaria seeking personal or business banking, digital banking, payments, cards, lending, investments, insurance or financial-literacy resources; including individuals, small businesses, corporate clients, students and educational institutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing payment accounts\nManaging salary payments and everyday banking\nMaking domestic, international and mobile-number transfers\nPaying utility bills, taxes and other obligations digitally\nUsing debit, credit and virtual cards for in-store and online purchases\nApplying for consumer, mortgage, student, overdraft or business credit\nRefinancing existing consumer credit\nManaging cash deposits and withdrawals through ATMs and branches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking through mobile and online channels\nConvenient account management, transfers and bill payments\nAccess to financing for personal, housing, education and business needs\nPotential savings through bundled banking plans and selected fee-free services\nSupport for safer card use, payments and online banking\nAccess to travel, airport-lounge, insurance and loyalty benefits with eligible premium products\nImproved financial knowledge and practical money-management skills for young people","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dskbank.bg","updated_at":"2026-11-06T22:26:27.774352+00:00"}]}],"last_refreshed_at":"2026-11-06T22:26:27.781086+00:00","last_changed_at":"2026-11-06T22:26:27.789524+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6001b1f5-3c6d-4e8c-a2db-d01213e59a98"}