# DuckDuckGo Search
> DuckDuckGo is an internet privacy company that offers a search engine, a web browser, and various tools to protect users' online activity. Unlike traditional search engines, it does not profile its users and serves the same search results to all users for a given search term. founded in 2008, it has become the leading alternative for privacy-conscious web users.
- URL: https://optimly.ai/brand/duckduckgo-search
- Slug: duckduckgo-search
- BAI Score: 94/100
- Archetype: Challenger
- Category: Technology
- Last Analyzed: April 9, 2026
## Competitors
- Ecosia (https://optimly.ai/brand/ecosia)
- Google Search (https://optimly.ai/brand/google-search)
## Also Referenced By
- Brave (https://optimly.ai/brand/brave)
## Buyer Intent Signals
Problems: how to search without being tracked | Incognito Mode: Using Incognito or Private Browsing modes in standard browsers to prevent local history tracking. | Google Search (Standard): The default search choice for the vast majority of users; involves high data collection. | Self-hosted Search Instances: Self-hosting a metasearch engine like SearX for total control over privacy.
Solutions: best private search engine | best web browser for privacy | top search engines 2024 | does DuckDuckGo sell my data?