{
  "slug": "duke-energy-corporation",
  "name": "duke-energy-corporation",
  "description": "Duke Energy Corporation is an electric power holding company that provides electricity services to millions of customers. They focus on reliable energy delivery, storm preparedness, and offer solutions for managing energy use, including clean energy and EV programs. Customers can manage their accounts, pay bills, report outages, and access financial assistance.",
  "url": "https://optimly.ai/brand/duke-energy-corporation",
  "websiteUrl": "https://duke-energy.com/",
  "logoUrl": "https://logo.clearbit.com/duke-energy.com",
  "baiScore": 49.6,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Electric Utilities",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T07:57:10.927Z",
  "verifiedVitals": {
    "website": "https://duke-energy.com",
    "category": "Energy Utility",
    "what_it_does": "Duke Energy Corporation is an integrated energy utility that undertakes the generation, transmission, distribution, and sale of electricity, as well as the transportation and sale of natural gas. It provides related energy services, including billing and payment options, outage management, and energy efficiency programs, to residential and business customers.",
    "core_product": "Electricity and natural gas.",
    "pricing_model": {
      "kind": "usage_based",
      "detail": "The pricing model is predominantly a regulated utility model, with revenues derived from tariffs, base rates, riders, and fuel clauses approved by state commissions. Charges include a fixed monthly basic customer charge and a usage-based charge calculated on electricity consumption (kilowatt-hours) or natural gas usage."
    },
    "parent_ownership": "Publicly traded company (NYSE: DUK) with ownership distributed among institutional, retail, and individual investors."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790279979069
}