{
  "slug": "dumbstruck",
  "name": "Dumbstruck",
  "description": "Dumbstruck is a leading emotion analytics company that provides marketers with deeper insight into the emotional factors that shape consumer behavior and drive campaign effectiveness.",
  "url": "https://optimly.ai/brand/dumbstruck",
  "websiteUrl": "https://dumbstruck.com/",
  "logoUrl": "https://logo.clearbit.com/dumbstruck.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Emotion AI & Behavioral Sensing Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-21T04:23:08.657Z",
  "verifiedVitals": {
    "website": "https://dumbstruck.com",
    "category": "Emotion Analytics",
    "what_it_does": "Dumbstruck is an emotion analytics company that provides marketers and advertisers with deeper insight into the emotional factors that shape consumer behavior and drive campaign effectiveness. It enables them to measure ad effectiveness prior to launch, understand how creative elements impact consumers, inform creative and targeting decisions using emotional data, benchmark ad performance against industry standards, ensure brand safety of messaging, and create more emotionally resonant ads.",
    "primary_audience": "Marketers, Advertisers, Brands",
    "core_product": "AI-powered emotion analytics platform and video scoring system",
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790541230883
}