# Dun & Bradstreet > Dun & Bradstreet is a long-standing American corporation that provides commercial data, analytics, and insights for businesses. It is best known for its proprietary D-U-N-S Number system and its comprehensive database used in credit decisions, risk management, and lead generation. - URL: https://optimly.ai/brand/dun-and-bradstreet - Slug: dun-and-bradstreet - BAI Score: 94/100 - Archetype: Challenger - Category: Business Services - Last Analyzed: April 11, 2026 ## Competitors - ZoomInfo (https://optimly.ai/brand/zoominfo) ## Also Referenced By - Experian (https://optimly.ai/brand/experian) - LexisNexis (https://optimly.ai/brand/lexisnexis) - Direct Corporate Manda (https://optimly.ai/brand/direct-corporate-manda)