{"name":"Dunham's Sports","domain":"dunhamssports.com","url":"https://optimly.ai/brand/dunham-s-sports","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dunham’s Sports is a sporting goods retail chain offering athletic equipment, apparel, footwear, and outdoor sports gear through stores and its website.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dunham’s Sports is a sporting goods retailer with over 260 stores serving customers in 26 states across the Midwest, Mid-Atlantic, Southeast, Southwest, and Western United States. Its assortment includes traditional sporting goods, athletic equipment, apparel, footwear, camping, boating, hunting, fishing, airsoft, and other outdoor products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer customers name-brand sporting goods at the lowest prices possible, expressed through its motto: “Big Names…Low Prices.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dunhamssports.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, value-focused, energetic, and community-oriented, emphasizing sports participation, outdoor activities, low prices, and convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1937","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to name-brand sporting goods, athletic equipment, apparel, footwear, and outdoor gear at value-oriented prices through local stores and online shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail operation of over 260 sporting goods stores\nE-commerce product catalog and online shopping\nStore locator and local inventory availability\nReserve online and ship to store\nBuy online and pick up in store\nProduct promotions, weekly ads, digital guides, and gift cards\nDiscount programs for teams, sportsmen’s clubs, companies, groups, and military customers\nDonation support for teams, organized sports leagues, outdoor organizations, and local active-lifestyle charities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Athletic equipment\nSporting goods\nSports apparel\nAthletic and outdoor footwear\nCamping gear\nBoating gear\nHunting equipment\nFishing equipment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-oriented retail pricing focused on name brands and low prices, with promotions, sales, clearance items, coupons, and discount programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Sporting goods and outdoor retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, athletes, sports teams, outdoor enthusiasts, hunters, anglers, campers, sportsmen’s clubs, organized sports leagues, companies, groups, and military customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Value-conscious consumers and organizations seeking name-brand sporting goods, athletic equipment, apparel, footwear, hunting, fishing, camping, and other outdoor products through local stores or online channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying equipment and apparel for team and individual sports\nPurchasing hunting, fishing, camping, boating, and outdoor gear\nShopping for athletic and outdoor footwear\nBuying firearms, ammunition, archery, and airsoft products\nFinding products available at a nearby Dunham’s store\nReserving products online for store pickup\nUsing team, group, company, military, or sportsmen’s club discount programs\nPurchasing gift cards and seasonal gifts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to name-brand sporting goods and outdoor products\nLower prices and promotional savings\nConvenient local store access across 26 states\nAbility to check local availability and reserve products for store pickup\nBroader access to equipment, apparel, footwear, and outdoor gear for sports and recreation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dunhamssports.com","updated_at":"2026-11-07T05:40:41.436711+00:00"}]}],"last_refreshed_at":"2026-11-07T05:40:41.449150+00:00","last_changed_at":"2026-11-07T05:40:41.459887+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e3523fb1-f58a-443f-9726-eb56bbe8c25e"}