{
  "slug": "dunkin-rewards",
  "name": "dunkin-rewards",
  "description": "Dunkin' Rewards is a customer loyalty program that allows members to earn points on qualifying purchases, redeem them for free food and drinks, and unlock exclusive deals, savings, and perks through tiered statuses.",
  "url": "https://optimly.ai/brand/dunkin-rewards",
  "websiteUrl": "https://dunkindonuts.com/",
  "logoUrl": "https://logo.clearbit.com/dunkindonuts.com",
  "baiScore": 70.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Restaurant Loyalty Programs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T18:34:06.574Z",
  "verifiedVitals": {
    "website": "https://dunkindonuts.com",
    "category": "Loyalty Program",
    "what_it_does": "Allows members to earn points on qualifying purchases in-store and in the Dunkin’ App, which can be redeemed for free food and drinks. It also offers special perks, birthday bonuses, and exclusive deals for Boosted Status members.",
    "primary_audience": "Dunkin' customers",
    "core_product": "Points-based rewards program for Dunkin' purchases",
    "pricing_model": {
      "kind": "free",
      "detail": "Members earn 10 points per $1 spent on qualifying purchases, with Boosted Status members earning 12 points per $1 spent. Points can be redeemed for free food and drinks starting at 150 points."
    },
    "parent_ownership": "Dunkin'"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789818081486
}