{
  "slug": "durex",
  "name": "Durex",
  "description": "Durex is a global brand for condoms and lubricants, manufactured by Reckitt Benckiser. It is one of the most well-known and trusted brands in the sexual wellness category, offering a wide range of products aimed at promoting safe and pleasurable sexual experiences.",
  "url": "https://optimly.ai/brand/durex",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://durex.io/",
  "baiScore": 5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Phantom",
  "archetype_status": "active",
  "category": "Consumer Goods",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-06-26T10:11:12.483Z",
  "verifiedVitals": {
    "website": "durex.com",
    "founded": "1929",
    "headquarters": "London, UK (parent company Reckitt Benckiser)",
    "pricing_model": "Retail pricing, typically sold in pharmacies, supermarkets, and online stores as a consumer good.",
    "core_products": "Condoms, lubricants, and other sexual wellness products.",
    "key_differentiator": "Global brand recognition, long-standing trust, extensive research and development in sexual health, and a wide variety of product offerings catering to diverse preferences.",
    "target_markets": "Sexually active adults globally seeking contraception, STI protection, and enhanced sexual pleasure.",
    "employee_count": "Thousands (as part of Reckitt Benckiser)",
    "funding_stage": "Mature, publicly traded (via parent company Reckitt Benckiser)",
    "subcategory": "Sexual Wellness Products"
  },
  "intentTags": {
    "problemIntents": [
      "unwanted pregnancy prevention",
      "STI prevention",
      "sexual health awareness",
      "improving sexual experience"
    ],
    "solutionIntents": [
      "buy condoms online",
      "find lubricants",
      "sexual wellness products",
      "safe sex options"
    ],
    "evaluationIntents": [
      "best condom brands",
      "durex product reviews",
      "condom effectiveness",
      "sexual health product comparison"
    ]
  },
  "timestamp": 1783868532651
}