# EAB (Education Advisory Board) > EAB is a research, technology, and services firm specializing in the education sector, specifically higher education and K-12. The company provides data-driven insights and software solutions to help institutions improve student enrollment, retention, and graduation rates. Originally part of The Advisory Board Company, it now operates independently, serving over 2,500 institutions. - URL: https://optimly.ai/brand/eab-education-advisory-board - Slug: eab-education-advisory-board - BAI Score: 84/100 - Archetype: Incumbent - Category: Professional Services & Software