{
  "slug": "earnnest",
  "name": "Earnnest",
  "description": "Earnnest is a secure, convenient digital payment platform that allows for a fully digital transfer of funds, primarily earnest money, in real estate transactions, expanding to include all real estate payments.",
  "url": "https://optimly.ai/brand/earnnest",
  "websiteUrl": "https://earnnest.com/",
  "logoUrl": "https://logo.clearbit.com/earnnest.com",
  "baiScore": 47.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Real Estate Payment Processing Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-21T05:03:07.868Z",
  "verifiedVitals": {
    "website": "https://earnnest.com",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Earnnest is free for agents and escrow holders to use. A flat convenience fee of $24 is charged to the payer (homebuyer) to transfer their funds."
    }
  },
  "intentTags": {
    "problemIntents": [
      "time-consuming check processes for real estate payments",
      "lack of checkbooks for earnest money deposits",
      "mail delays for real estate funds",
      "unauthorized chargebacks with traditional payment partners",
      "risk of fraud in real estate transactions",
      "inefficiency in collecting real estate payments",
      "lack of transparency in real estate payment tracking"
    ],
    "solutionIntents": [
      "secure digital payment transfers for real estate",
      "convenient real estate fund transfers",
      "transparent payment tracking and receipts for real estate transactions",
      "fraud prevention in real estate payments",
      "streamlining earnest money deposits",
      "digitizing all real estate payments",
      "mobile and desktop accessibility for real estate payments"
    ],
    "evaluationIntents": [
      "security of digital real estate payments",
      "convenience of online earnest money deposits",
      "transparency in real estate payment tracking",
      "fraud prevention features for property transactions",
      "integration with real estate transaction software",
      "efficiency of payment collection for real estate",
      "ease of use for digital real estate payments"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790419115738
}