{"name":"East of England Co-op","domain":"eastofengland.coop","url":"https://optimly.ai/brand/east-of-england-co-op","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Member-owned community retailer serving the East of England with food stores, petrol stations, funeral services, travel, security and property businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"description","label":"Description","shape":"text","content":"East of England Co-op is a locally rooted co-operative providing essential services through a family of businesses across five counties. It puts members and communities first and supports local charities, community groups and producers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put members and communities first, provide essential local services, trade fairly and give back to the communities it serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Board is made up of member-directors and oversees governance, policy and strategy. Day-to-day management is led by the Chief Executive, supported by a Senior Leadership Team. The Board includes President Mandy Errington and Vice President John Cook, alongside directors including James Bardrick, Martin Catchpole, Sally Chicken, Esme Cole, Nicola Fox, Roger Grosvenor, Julie Mansfield, Ashley Munson, Ann Osborn BEM, Maria Veronese, Mark Sargeantson and Sally Longmate.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://eastofengland.coop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Local, community-focused, inclusive, responsible and member-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1861","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned co-operative","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to essential local services, including food shopping, fuel, funeral support and travel, while helping communities support local causes and producers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Food retail and convenience shopping\nPetrol stations\nFuneral services\nTravel services\nSecurity services\nProperty services\nCommunity giving and local charity support\nMember-owned co-operative governance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food stores\nPetrol stations\nFuneral services\nTravel\nSecurity\nProperty\nMember dividend points","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"As a smaller regional convenience retailer, East of England Co-op states that its prices may not be comparable with large national supermarket chains, while it continually reviews food pricing and offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Community retail and consumer services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members, local communities and customers across the East of England; the co-op reports approximately 400,000 members and serves five counties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and communities in the East of England seeking convenient local access to food, fuel and related essential services, as well as customers seeking locally rooted, community-oriented retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying groceries and locally sourced food\nPurchasing fuel at local petrol stations\nArranging funeral services\nBooking or accessing travel services\nAccessing security and property services\nSupporting local charities and community groups through donations\nEarning dividend points as a co-op member\nFinding a nearby store or branch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to essential local services\nAbility to support local producers and community organisations\nAccess to member dividend points\nSupport from a retailer rooted in local communities\nRefund or replacement support for eligible product issues","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastofengland.coop","updated_at":"2026-11-07T05:19:13.542408+00:00"}]}],"last_refreshed_at":"2026-11-07T05:19:13.703035+00:00","last_changed_at":"2026-11-07T05:19:13.775497+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4d964025-73d3-432d-90b3-b6c855def4c0"}