{
  "slug": "east-rock-capital-llc",
  "name": "East Rock Capital, Llc",
  "description": "A generational wealth manager serving a select group of families since 2006.",
  "url": "https://optimly.ai/brand/east-rock-capital-llc",
  "websiteUrl": "https://eastrockcap.com/",
  "logoUrl": "https://logo.clearbit.com/eastrockcap.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Family Office Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T09:24:24.859Z",
  "verifiedVitals": {
    "website": "https://eastrockcap.com",
    "category": "Wealth Management",
    "what_it_does": "East Rock Capital, Llc is a generational wealth manager and investment adviser that serves a select group of families, high-net-worth individuals, and institutional investors. The firm focuses on compounding long-term assets, acts as a steward of capital, and operates as an investment manager and capital allocator. It runs and advises pooled vehicles, including hedge and private equity funds, and advises endowment-style investment vehicles, including opportunistic investments across third-party managed vehicles, direct long and short equity and debt investments in public and private U.S. and foreign markets, and equity and debt investments in privately held companies and real assets.",
    "primary_audience": "A select group of families, high-net-worth individuals, institutional investors, family offices, and foundations.",
    "core_product": "Generational wealth management and investment advisory services, including managing endowment-style investment vehicles and pooled funds.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Charges asset-based management fees, typically quarterly in advance, and performance-based fees upon the disposition of each investment, with rates determined on a case-by-case basis. Fees vary depending on the investment vehicle and client type, with some discretionary managed accounts being subject to fees charged by the funds in which they invest."
    },
    "parent_ownership": "Privately owned, with Adam Shapiro, the Managing Partner, and a trust established for his benefit and his family indirectly owning a majority of the economic interests. The firm was co-founded by Adam Shapiro and Graham Duncan."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790116215679
}