{"name":"EastWest Bank","domain":"eastwestbanker.com","url":"https://optimly.ai/brand/eastwest-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"EastWest Bank is a Philippine commercial bank offering banking products, financial services, and allied services through a nationwide store network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1994, EastWest Bank serves consumers, middle market corporates, and the mass affluent. Its offerings include deposits, cards, investments, insurance solutions, loans, acquired assets, rates, and corporate banking services, alongside non-life insurance brokerage, bancassurance, and leasing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"For chosen markets, provide excellent service through integrated and innovative products responsive to current and future financial needs at the best value; provide employees opportunities to develop their potential; improve community quality of life; uphold high standards of business ethics and corporate governance; and manage the bank professionally and prudently for shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jonathan T. Gotianun is Chairman. Jacqueline S. Fernandez is President and Director. Jerry G. Ngo is Chief Executive Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://eastwestbanker.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-centric, service-oriented, reassuring, and focused on convenience, security, innovation, and financial empowerment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1994; established on July 6, 1994.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The December 2021 shareholding structure lists Filinvest Development Corporation with 40.01% and FDC Forex Corporation with 37.85%; the site identifies Filinvest Family as a corporate value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps Filipino consumers, middle market corporates, and mass affluent customers manage their financial needs through integrated banking products, financial services, digital banking, cards, deposits, investments, insurance, and lending solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Commercial banking\nConsumer banking\nCorporate and middle-market banking\nBranch banking through a nationwide store network\nDigital banking through EasyWay Online and the EasyWay App\nCredit, debit, and prepaid card services\nSavings and deposit products\nInvestment products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Credit cards\nDebit cards\nPrepaid cards\nSavings accounts\nInvestments\nInsurance solutions\nLoans\nAcquired cars and properties","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, middle market corporates, mass affluent customers, employees, communities, regulators, and shareholders; the bank describes its consumer focus as serving Filipinos and operates stores nationwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Filipino consumers, middle market corporates, and mass affluent customers seeking banking, payments, lending, investment, insurance, wealth management, or corporate financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing savings accounts\nEveryday spending and payments with credit, debit, and prepaid cards\nDigital banking through EasyWay\nTravel spending and multi-currency prepaid payments\nInvesting and protecting funds\nObtaining personal, home, auto, and corporate loans\nAccessing wealth management and priority banking services\nCorporate banking and transaction banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient and flexible banking\nAccess to funds and everyday spending tools\nAbility to track spending through the EasyWay App\nSecure transactions and banking safeguards\nOpportunities to grow and protect funds\nAccess to rewards, cash rebates, travel benefits, and merchant privileges\nPersonalized wealth guidance, market insights, and portfolio solutions\nAccess to banking services through stores nationwide and digital channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://eastwestbanker.com","updated_at":"2026-11-08T02:40:58.200338+00:00"}]}],"last_refreshed_at":"2026-11-08T02:40:58.214663+00:00","last_changed_at":"2026-11-08T02:40:58.223037+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=130b2b5e-8623-4d62-9818-97aca94d591e"}