# EastWest Bank > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/eastwest-bank - **Dataset:** https://optimly.ai/brand/eastwest-bank.json - **Markdown:** https://optimly.ai/brand/eastwest-bank/llms.txt - **Official website:** https://eastwestbanker.com - **Slug:** eastwest-bank - **Categories:** fintech-financial-services ## Overview - **Tagline:** EastWest Bank is a Philippine commercial bank offering banking products, financial services, and allied services through a nationwide store network. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Description:** Established in 1994, EastWest Bank serves consumers, middle market corporates, and the mass affluent. Its offerings include deposits, cards, investments, insurance solutions, loans, acquired assets, rates, and corporate banking services, alongside non-life insurance brokerage, bancassurance, and leasing. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 ## Identity - **Mission:** For chosen markets, provide excellent service through integrated and innovative products responsive to current and future financial needs at the best value; provide employees opportunities to develop their potential; improve community quality of life; uphold high standards of business ethics and corporate governance; and manage the bank professionally and prudently for shareholders. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Founders & leadership:** Jonathan T. Gotianun is Chairman. Jacqueline S. Fernandez is President and Director. Jerry G. Ngo is Chief Executive Officer. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Website:** https://eastwestbanker.com Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Voice & tone:** Customer-centric, service-oriented, reassuring, and focused on convenience, security, innovation, and financial empowerment. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Founded:** 1994; established on July 6, 1994. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Parent ownership:** The December 2021 shareholding structure lists Filinvest Development Corporation with 40.01% and FDC Forex Corporation with 37.85%; the site identifies Filinvest Family as a corporate value. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 ## Offerings - **Problem solved:** Helps Filipino consumers, middle market corporates, and mass affluent customers manage their financial needs through integrated banking products, financial services, digital banking, cards, deposits, investments, insurance, and lending solutions. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Core capabilities:** - Commercial banking - Consumer banking - Corporate and middle-market banking - Branch banking through a nationwide store network - Digital banking through EasyWay Online and the EasyWay App - Credit, debit, and prepaid card services - Savings and deposit products - Investment products Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Products / SKUs:** - Credit cards - Debit cards - Prepaid cards - Savings accounts - Investments - Insurance solutions - Loans - Acquired cars and properties Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 ## Audience - **Target industry:** Banking and financial services Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Customer base:** Consumers, middle market corporates, mass affluent customers, employees, communities, regulators, and shareholders; the bank describes its consumer focus as serving Filipinos and operates stores nationwide. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Ideal customer profile:** Filipino consumers, middle market corporates, and mass affluent customers seeking banking, payments, lending, investment, insurance, wealth management, or corporate financial services. Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Use cases:** - Opening and managing savings accounts - Everyday spending and payments with credit, debit, and prepaid cards - Digital banking through EasyWay - Travel spending and multi-currency prepaid payments - Investing and protecting funds - Obtaining personal, home, auto, and corporate loans - Accessing wealth management and priority banking services - Corporate banking and transaction banking Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 - **Customer outcomes:** - Convenient and flexible banking - Access to funds and everyday spending tools - Ability to track spending through the EasyWay App - Secure transactions and banking safeguards - Opportunities to grow and protect funds - Access to rewards, cash rebates, travel benefits, and merchant privileges - Personalized wealth guidance, market insights, and portfolio solutions - Access to banking services through stores nationwide and digital channels Source: Brand's website (https://eastwestbanker.com) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.