{"name":"Eaton Workshop","domain":"eatonhotels.com","url":"https://optimly.ai/brand/eaton-workshop","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Eaton Workshop is a global, mission-driven hospitality company combining hotels with cultural programming, wellness, community, and social and environmental impact.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"description","label":"Description","shape":"text","content":"Eaton Workshop creates hospitality spaces designed to foster belonging, creativity, culture, wellness, and community. Its locations include Eaton DC in Washington, DC, and Eaton HK in Hong Kong.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To transform hospitality into a force for creativity and social and environmental impact, supporting a kinder world where people and communities can thrive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Katherine Lo is the founder of Eaton Workshop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hongkong.eatonhotels.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Mission-driven, inclusive, culturally engaged, optimistic, community-oriented, and socially and environmentally conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2014","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Eaton reimagines hospitality beyond accommodation by creating inclusive spaces where guests, members, creatives, and local communities can connect, experience culture, pursue wellness, and contribute to social and environmental progress.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hospitality and hotel stays\nCultural programming spanning visual art, music, radio, film, talks, readings, theater, and new media\nWellness programming across mind, body, and spirit\nCommunity and members workspaces\nFood and beverage venues\nEvents and gathering spaces\nSocial and environmental impact practices\nSustainable design and operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Eaton DC in Washington, DC\nEaton HK in Hong Kong\nCultural calendar and programming\nWellness experiences\nMembers workspaces\nRadio and music venues\nRestaurants, bars, coffee shops, and food halls\nCinema, gallery, library, retail, and event spaces","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers, hotel guests, members, local communities, creatives, innovators, and people seeking cultural, wellness, food, beverage, or event experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and community members seeking inclusive, culture-rich and wellness-oriented hospitality, as well as creatives, innovators, organizations, and event communities looking for spaces and programming that support connection and social or environmental impact.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking a stay in Washington, DC or Hong Kong\nAttending cultural programming, exhibitions, talks, screenings, performances, or music events\nUsing members workspaces\nParticipating in wellness experiences\nDining, drinking, or visiting food and beverage venues\nHosting or attending events\nEngaging with local creative and community programming\nExperiencing inclusive and sustainability-focused hospitality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A sense of belonging and community\nOpportunities to experience and engage with culture\nAccess to wellness experiences supporting mind, body, and spirit\nSpaces for work, creativity, dining, events, and connection\nA more inclusive and welcoming hospitality experience\nParticipation in socially and environmentally conscious hospitality","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hongkong.eatonhotels.com","updated_at":"2026-11-07T05:28:12.915859+00:00"}]}],"last_refreshed_at":"2026-11-07T05:28:12.921831+00:00","last_changed_at":"2026-11-07T05:28:12.928265+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2e2a435f-00d5-40d6-b426-a45301c2d9ad"}